Selected work
Groundwork was the first all-organic coffee shop in Los Angeles, finding its footing as a charming cafe in Venice Beach in the early 1990s. After nearly 30 years of growth, Groundwork trusted Ludlow Kingsley to lead a comprehensive rebranding effort, coinciding with the nationwide expansion of their partnership with Whole Foods.
By consulting key stakeholders and local customers, we identified a need for the beloved brand to better align its messaging and design with its authentic, grass-roots coffee sourcing and roasting approach. We advised focusing on Groundwork’s enduring ethos of hard work and placing “Organic” at the start of each product name to emphasize their key differentiator and commitment to community and sustainability.
Selected work
